DCF Taps Robbie Tarpley Raffish for Vice President, Communications and Marketing
The Delaware Community Foundation (DCF) has named Robbie Tarpley Raffish to the position of vice president of communications and marketing.
In this role, Raffish will be a member of the Leadership Team, working directly with DCF President & CEO Stuart Comstock-Gay. She will oversee the external and internal communications for the organization, including brand strategy, development and implementation of marketing plans, public relations, crisis communications, advertising and design.
Raffish, an integrated marketing industry veteran, joins the DCF from a.s.a.p.r. Integrated Marketing, a firm she founded in 1996. Her experience includes project and consulting work with the Community Foundation of the Eastern Shore (CFES), philanthropy – most notably as a member of the communications launch team for the National Museum of Jewish American History – and expertise in commercial real estate, healthcare, education, food and beverage, automotive and consumer goods.
“Raffish’s career makes her uniquely suited to working at the DCF,” said Comstock-Gay. “Her ability to assemble and manage teams and merge them with external resources for successful programs was exactly what we were seeking. Most importantly, she has a love of philanthropy that is visible throughout her journey.”
Through her most recent work with Ensemble/Mosaic, the joint venture leading the $6 billion redevelopment of the Navy Yard in Philadelphia, Raffish has honed her experience in diversity, equity and inclusion, and sustainability. Raffish led all aspects of communications, most notably the development of the Ensemble/Mosaic Marketing Center, a $500,000 project that includes augmented reality, video, a 7’ x 11’ scale model, a 14’ LED wall loaded with content, and large-scale murals.
“I am thrilled to join the DCF and be a member of an organization that has a clear focus on the betterment of and for the people of Delaware,” said Raffish. “I had been seeking a way to deploy what I have learned in my varied career in a new and impactful way; a role where I could collaborate with smart, creative and interesting people who share a similar desire to make a difference. I feel very at home at the DCF already.”
Raffish earned a degree in Communications and Political Science from the University of Delaware and has served on a number of non-profit boards including the Greater Salisbury Committee and the Salisbury Area Chamber of Commerce, both in Maryland. She has published nearly 200 articles and is currently working on a novel of historical fiction. A parent of two adult children, she resides in Georgetown, Delaware with her husband Clay Tarpley.